The Home Based Business, the New Wave of Prosperity.I am frequently asked about the viability of home based business ideas and if all this internet business stuff isn’t just a fad? It is confusing and scary, but to get a good measure of what it’s all about, read on.There are 4 points to be made here:Point #1. The market we are talking about on the World Wide Web is incomprehensibly huge. Never before has such an immense market been available to everyone with a simple internet connection.Point #2. We are in the age of instant gratification. The internet allows us to either get an immediate download of our heart’s desire or, with the help of UPS and the other world wide delivery companies, we can have a physical manifestation in our hot little hands within a day or two. The internet means speed.Point #3. Yes, the internet is here to stay and the home based online business opportunity has never been brighter. For example, just a few years ago, your bank would of demanded thousands of dollars up front before it would give you a merchant account to accept payment by credit cards. Now, with Paypal, Clickbank and others, you can have almost immediate access to credit card payment online at no charge! Business couldn’t be easier.Point #4. The internet right now reminds me of the old American wild west. Home based business ideas are taking the place of the robber barons, but the lawlessness is there. How do you control something high, wild and free like the internet? Like the old west, the internet will be tamed, but it will leave in its wake a massive marketplace that is robust and highly profitable for those who know how to mine it.Can you see how a home based business is limited only by the desire and imagination of its owner? The sky is the limit as this dynamic sales inferno continues to grow out of control.
Start A Gift Basket Business As A Home Based Business
If you are considering starting a gift basket business as a home based business, I hope to give you direction in this article. I personally started my business from home, then operated a storefront gift basket store for 13 years, then went back to a home based business. For me, nothing can top starting work in pajamas, taking a lunch at home between errands, then taking a family break and working a few more hours at night in busy times without ever leaving the house. To me, being a homebody, having my gift basket business from home is a great match. I urge you to start a gift basket business as a home based business to save on operating costs then, if you are so inclined, progress to a storefront.There are many steps to establishing yourself as a gift basket business in your local area and/or online. The first step is to choose a business name, register it at your local economic development office and get some business cards printed.The second step in starting a gift basket business as a home based business is to plan out where in your home to put your setup. Whether you are starting out of your home in a spare bedroom or a garage, you will need to setup an area for your basket creation with extra room for holidays. An extra long table or two that you can pull out as necessary is fine. For your main setup area, you will want shelves to stack baskets, stuffing and basket accents as well as two counters or tables to work on. You will also need rolls above or under your work area to hold satin or wired ribbons, curling ribbon and a few types of cello. On your table, you will need a tool caddy with scissors, wire cutters, wire, glue gun and glue sticks and clear scotch tape as well as disinfectant spray and wipes. While I encourage you to get these basic supplies before starting up, I do not promote the senseless buying of a whole whack of products to put into your baskets before you have sales.You will need to create yourself a portfolio so you will need to make a dozen or so mock baskets to showcase to potential customers. Keep in mind that to do this, you can reuse some of the content in one basket for another. For example, if you make a fruit basket, take a picture, then you can move the fruit to a larger basket, add gourmet items then take another picture. For the actual picture taking, make sure you setup an area with a neutral background so that your basket stands out and not the boxes of cereal at the back of your counter.
Best Home Based Business Opportunity
Are you the one in search for the best home based business opportunity? Are you getting confused seeing the various types of business in front of your eyes? Don’t get excited. We are here for giving you various options for your convenience. Here is the list of the best home based business opportunity that you may be looking for. The opportunities may not suit you as these are not suitable for those who want to prosper over a night and make money only by sitting idly in a place. These opportunities may not be suitable even for those who have intended to invest some initial money in the business and enjoy the money rolling on. To get success in a home based business opportunity may appear a huge task if you are not well prepared for that. The success in this field depends only upon the depth of knowledge and the skills that you need to run a business. The given opportunities have immense prospects and these may turn up to be the best over the next few years.Home Renovation Services:The home renovation services are the best among the opportunities given below. We can assure you that there is no sign of the business to slow down. Instead of that, the business can grow up in a great pace with the hike of population. Day by day, the number of the people who want to make their home more convenient for living is increasing. So, the scopes of home renovation services are huge in respect of the present scenario. The best option for the home renovation services is Bathroom renovation.Pet Based Products:There are various things that a pet owner needs for his pet. So, if you can come up with the various products that a pet owner may need for his cat or dog, you will be the fastest achiever of success in the field of home based business opportunities. You can make organic pet foods, designer collars etc for pets.Catering Services:There is another popular home based business opportunity is to run catering services. Now a day, many people prefer to get their lunch or dinner serve by a third party as they are unwilling to take the whole responsibility on their own. If you have any interest in making foods and serving them to the people, this will be the right option for you.Cleaning Services:There is also an option for the cleaning service that you may run easily from your home. If you have the caliber to organize and manage a team of ten people who will do the domestic clean up operation, you are the right person for the business.Wedding Consultant/Planner Services:Numerous people are getting married daily and for that reason there is a huge scope for the wedding consultants or the wedding planner services. There are various types of tasks related in a wedding. If you have the perfect planning and management knowledge, you can handle the whole wedding ceremony on your own.There are more opportunities and you should start working on it from today itself. However, make sure that the business should fit your capability and budget.
Internet Marketing: Easy Home Based Business Offering Freedom and Lifestyle
Almost certainly, you have observed numerous commercials posted on neighborhood or even national newspapers of various companies that are wanting staff. Definitely, thousands of people will respond to these job vacancy ads, getting an interview, however only a tiny proportion will get hired. However, there are tens of thousands of employees who have gotten laid off and combine to the increasing quantity of unemployed people. They’re going to bear the usual method, trying their luck in getting another insecure job instead of looking to other alternatives like an easy home based business.What these groups tend not to realize is that there are still alternate options of generating an income lacking the rat race game of employment where loads of mice are looking for just one piece of cheese. On the other end of the scale you will discover people who have heard of assorted business opportunities over the Internet, plucked up the courage and self-esteem to face this unique challenge, and luckily accomplished their business targets. In other words, these spirited folks accomplished success in the game of Online marketing where failing is pretty much out of the question-if you know the way to play the game and embrace an efficient marketing structure.These people who are now known as Internet entrepreneurs experienced the advantages of an easy home based business opportunity. They’re uncontrolled from the trouble and pressure of working in an office or factory, benefit from the flexibility of their operational hours and pressure-free situation of their homes, and spend most of their time with their friends and families. Many of them started their new easy home based business, built it up, and created streams of income that will cause them choose to either give up their regular career for good or not bother searching for a new career at all.The U.S. Small Business Administration (SBA) confirmed some of the benefits of starting an easy home based business through diverse Internet marketing possibilities:• The profiting and growth potential of the business alone is vast, considering the fact we now have growing numbers of individuals who prefer online purchasing as well as the greater than ever availability of the World wide web all over the world.• The risk is low when the Internet marketer masters the abilities and expertise needed in running his/her easy home based business on the Internet.• Your hard work and extended hours of running on your home based business will profit your completely rather than increasing the revenue of somebody else.• Running your business, particularly within the comforts of your own home, provides countless problems as well as education opportunities that you would be able to employ on further businesses.• You are now the boss, which is what a large amount working people desire to be.After you have your easy home based Internet marketing business, you are now joining the collection of online-based entrepreneurs who take pleasure in the advantages of working from their homes and being their own bosses.Online marketing offers a wide array of easy home based business ideas for everyone-affiliate businesses, online promotion, and further ventures. The great factor here is that these opportunities independently require skills, expertise, and knowledge that are extremely easy to learn and there are some great people out there waiting to teach you the vital things to point you in the direction of success.No matter whether you select to work full-time or part-time with your business, just beginning your home business will inspire the real emotions of freedom and independence since you like working on your own schedule and happen to the boss.Functioning at home and producing hundreds to tens of thousands of dollars every month in front of your computer or laptop? With Internet marketing, easy home based businesses are created and large income is always possible for anyone willing to open their mind to new opportunities.
Advantages Of Running A Home Based Business
People start to work from home thinking that it would be very convenient. Many think that it is easier to make money online than in the conventional way today. Some start up a home based business because many people they know have done the same. In reality, this business is convenient and you can make money online to an extent that a traditional job may not reward you with but these are not the only advantages of a home based business. When you start to work from home, it is necessary that you are aware of all the right reasons why you are starting a home based business.Financial AdvantagesStarting a home based business has many financial advantages. For some unexplained reasons, when people think of a home based business, they only think of work from home jobs or some programs with which they can make money online. The reality is that you can have a home based business pertaining to any industry domain. The line of work or the nature of your business can be as traditional as you want. There are numerous financial advantages of starting a home based business, irrespective of the nature of the business.First, you save on rent. You do not have to hire offices, buy new furniture or deck up a workplace to please your staffs and others who would walk in. You do have to make minor changes to your home office but that costs minimal in comparison with starting a traditional business.Second, there are no hassles of complying with any building policies or rules of a commercial building association or any such organization while going about your home based business. You are free to do whatever at your home, as long as it doesn’t violate the law and is considered acceptable in your neighborhood. This saves you money as you do not have to make compromises, opt for new offices from time to time and even the paychecks you issue to the property management company in a building.Third, you save on logistics. You do not have to spend hundreds of dollars just to get to work and back.Business ExpansionToday, you do not have to be physically present in every major city where you sell your product or service. You can make your own product in a remote county in Florida and sell it across the country and beyond. When your business grows, you need not have an office in major cities across the country or in the world. You can keep your costs low that way and still keep growing.
Real Estate Downturn Will Create 360,000 New Jobs
Many of the challenges we face in the real estate sector are merely a repeat of what we experienced in the late 80s. What no one is talking about is the tremendous opportunity we have to create over 360,000 new jobs in our struggling economy over the next 12 to 18 months.
The domestic real estate industry represents $1.6 Trillion or 8.5% of the U.S.’s Gross Domestic Product. The global capital crisis is impacting all aspects of the real estate market including brokerage, development, asset management, lending, and the countless support industries to the real estate sector.
Background Information
As background, during the early 1980s, Congress granted the Savings and Loan (S&L) industry new powers. Among others, these powers included lower reserve requirements and the ability to expand lending products and invest in real estate ventures. It wasn’t long before Congress corrected this mistake and tightened regulations, but for many S&Ls, it was too late. In 1989, the Federal Government had to step in and bail out the S&Ls by forming the Resolution Trust Corporation (“RTC”). The RTC was charged with liquidating these financial institutions and disposing of failed real estate assets and mortgages from the S&L industry. By the time it all came to an end in 1995, 1,043 Institutions with more than $402 Billion in assets (much of it in commercial real estate loans) failed. This cost the United States taxpayer more than $153 Billion.
During the bailout, the Federal Government spent over $400 Million in administrative costs that were not billed back to individual receiverships. According to the GAO, those bill-backs plus the administrative costs totaled over $87.9 Billion. Data is not available on specific breakdowns, but it is reasonable to assume that these bill-backs included all kinds of service fees to vendors including lawyers, property managers, brokers, and countless vendors supporting the property disposal activities.
What we are experiencing today makes the S&L crisis pale by comparison. Guarantees and cash payments by the Federal Government now exceed $7.5 Trillion. So far in 2009, 45 financial institutions are now in the hands of the FDIC with assets exceeding $11.94 Billion as compared to 2008 where 25 banks failed with over $17 Billion in assets. Another 114 financial institutions have taken TARP money totaling over $168 Billion more. It has been estimated that hundreds of additional banks will fail over the next 12-18 months.
At the same time, both commercial and residential real estate values continue to fall in many markets around the country. CAP rates in many markets for high quality investment product are up over 300 bps from levels of just six months ago. This increase alone wipes out any equity from commercial borrowers utilizing traditional leverage ratios. Coupling this fact with plunging tenant demand and falling lease rates means that even high quality real estate assets are in trouble.
In the current real estate downturn, it is likely that commercial loan failures will follow a similar pattern as to the residential failures we are already seeing. Unlike the 1980s though, it is expected that the magnitude of failures we are anticipating will dwarf what we experienced during the RTC bailout.
Although many lenders still have performing loans in terms of debt service payments, it is likely that many will find that their borrowers are in violation of loan covenants due to declining real estate values. How these lenders treat these activities on the commercial side remain to be seen. Federal regulations dictate that when a loan is in default, lenders must set aside cash reserve at substantially higher levels. With cash in short supply, lenders will be challenged with developing a strategy that may include utilizing TARP funds.
Opportunity
After researching past history and integrating current challenges, we believe that the opportunity exists to generate over 360,000 direct and indirect jobs to deal with the disposition of problem loans on both the commercial and residential side during this down cycle. These new job estimates are supported by the over $42 Billion in estimated fees that will be paid for services required to work through the problem loans and assets that will be paid for services required to work through the problem loans and assets that we anticipate will be coming back to financial institutions.
Direct jobs are estimated to total over 145,000. Many of these jobs are high paying – including advisory, legal, property and asset management, appraisal, underwriting, and numerous other real estate-related jobs. Additionally, utilizing real estate industry multipliers, it is believed that another 210,000 jobs can be created that benefit from the spending generated by the direct job sector. These jobs include countless categories occupied by people who provide goods and services to the new consumers that the primary sector jobs will create.
It is not known exactly how many jobs were created during the RTC crisis. We can only surmise by reviewing the available government data that a large portion of the $87.6 Billion in RTC administrative costs related to industry jobs. With the Trillions of dollars in hard cash outlays and government guarantees, it is difficult to imagine that the size of the real estate challenges will not be substantially larger than during the S&L crisis. Therefore, we feel our assumptions are likely conservative.
Our hope this time, is that the Federal Government takes a different approach to disposing of the real estate assets that will be coming back to the lenders. Rather than creating new government entities and jobs to work through troubled assets (FDIC and a potential new government agency), it appears to make much more sense to take advantage of an experienced and existing distribution network (our existing banking systems) specifically those who have received TARP funding.
As taxpayers we have already invested in TARP funds to banks plus the takeover costs of over 70 financial institutions in the last two years alone. With an estimated investment exceeding $200 Billion, It seems to make sense to utilize, that infrastructure, to work through the problem loans and assets. The $42 Billion in estimated fees will go a long way to stabilizing these banks and helping them repay some or all of the debt they have borrowed from the American taxpayer.
Some may believe that Government has all the answers. But, there are many others who have faith in the ingenuity of American business and the entrepreneurs that are out there, working every day, creating private sector jobs. A wonderful opportunity exists for the Federal Government to take advantage of our existing real estate and banking infrastructure to put countless people back to work.
Getting Started With Investing
Introduction
Traditionally investing has been seen as the preserve of the wealthy and has a reputation for being a minefield to the uninitiated. As western standards of living continue to increase, more and more people are beginning to realize the benefits investing even small sums can bring. This article seeks to explore some basic principles to help you get started with investing.
1. What’s the basic premise of investing?
The Collins English Dictionary defines the word invest in the following way; “To lay out, for profit or advantage.” To layout refers to the fact that something of value is needed in the first place in order to generate more wealth. In essence investing is a means of taking a pre defined sum of money and using it in such a way as to increase its original value, therefore generating a profit.
2. Why Invest?
This is one of the most fundamental questions that any person looking to invest needs to ask. The general answer is pretty obvious, to generate a profit, but the reason behind the investment are far more important and will directly influence how and where you chose to invest. In addition the answer will also determine the level of risk you are willing to expose yourself to and which will be explored in more detail later.
Reasons as to why people invest are varied and may include some of the following; to build up a nest egg for retirement, to provide a financial safety net, to pay for future education or university fees for children, for fun because of the buzz investing can create.
3. How Should I invest?
This is also a deeply personal question and will depend upon the amount of money an individual has at their disposal. It is important to stress that investment takes many different forms all of which facilitate differing levels of investment. A single mum might decide to invest $20 or a business entrepreneur $1 million but both will seek a return on their capital outlay and how they go about achieving their investment goals may differ substantially.
4. What level of risk should I expose myself to?
Such a decision is very important as ultimately it will dictate the profitability of your final investment. In many respects this question will also be determined by the answer to the previous question, why invest? If an investment is being made to safeguard a financial future the level of risk taken may be lower than an individual investing for fun.
Generally investments are made in three distinct categories low, medium and high. Low risk investments include Government bonds and savings accounts. Medium Risk investments could include certain types of shares or property. High Risk investments will almost certainly include shares in rapidly expanding companies exploring new markets. The dot.com crash in the late nineties, in which thousands of newly established technology companies went bust, is an example of a high risk investment going very wrong.
What types of investment are there?
This is not an easy question to answer because in theory anything that earns a profit from an initial outlay can be classed as an investment.
There are however some common forms of investment that deserve further explanation.
a) Government Bonds
These are deemed low risk investments as money is invested in Government related projects and assets. It is unheard of in the western world for a Government to go bankrupt.
b) Shares
This is a means of holding a stake in a company trading on the stock exchange and investors benefit from its profitability. Whilst share dealing can be low risk particularly if you are investing in established companies in the FTSE 100, most share investments are deemed medium or high risk. This is because such investments have the potential to return excellent profits but there is also a raised risk of losing your total investment.
c) Antiques
Antiques are often a great source of investment given that they hold their value at the very least and have the added benefit of being easy to sell if you need a quick cash injection. In addition if you wish to leave a sum of money to family after your death they won’t be hit with inheritance taxes often associated with large amounts of physical cash. Perhaps one of the major drawbacks to investing in Antiques is the requirement of a level of technical expertise, or access to those skills, to ensure that suitable items are invested in.
d) Property
Property can also be a very lucrative source of investment as property prices continue to increase across the developed world. Generally property prices increase in value in the long term.
e) Savings
Whilst banks often make the distinction between savings and investments, in essence savings are a form of investment as the money you save with the bank is invested in low risk shares on your behalf, which ultimately enables financial institutions to make interest payments to you.
How to invest
Now that you have more information to help you get started with investment the next step is to speak to an independent financial advisor. These consultations are almost always free and you can get specific advice tailored to your individual needs concerning investing. In the UK there is an excellent site for finding Independent Financial Advisors called unbiased, see the link at the end of this article
Summary
This article has attempted to provide advice to enable individuals to get started with investment. Discussion has taken place about the basic premise of investing and the profitability of such a decision, along with examining different reasons for investing. Attention has also been given to how much might be invested and at what level of risk this might be undertaken at. Finally we have explored the vast array of investment options available and what the next step is for a budding investor.
How To Succeed At Online Product Creation The Easy Way
Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.
Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.
Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.
Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.
Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.
Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.
Information Product Creation: Never Compete on Price Because There Is Only One You
Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.
Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.
You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.
Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.
Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.
Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.
You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.
Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up
One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.
However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.
Your product creation system should do this for you if only to help you to understand the overall task.
But why?
In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!
So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)
The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.
Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.
Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.
By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.
You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.