Many of the challenges we face in the real estate sector are merely a repeat of what we experienced in the late 80s. What no one is talking about is the tremendous opportunity we have to create over 360,000 new jobs in our struggling economy over the next 12 to 18 months.

The domestic real estate industry represents $1.6 Trillion or 8.5% of the U.S.’s Gross Domestic Product. The global capital crisis is impacting all aspects of the real estate market including brokerage, development, asset management, lending, and the countless support industries to the real estate sector.

Background Information

As background, during the early 1980s, Congress granted the Savings and Loan (S&L) industry new powers. Among others, these powers included lower reserve requirements and the ability to expand lending products and invest in real estate ventures. It wasn’t long before Congress corrected this mistake and tightened regulations, but for many S&Ls, it was too late. In 1989, the Federal Government had to step in and bail out the S&Ls by forming the Resolution Trust Corporation (“RTC”). The RTC was charged with liquidating these financial institutions and disposing of failed real estate assets and mortgages from the S&L industry. By the time it all came to an end in 1995, 1,043 Institutions with more than $402 Billion in assets (much of it in commercial real estate loans) failed. This cost the United States taxpayer more than $153 Billion.

During the bailout, the Federal Government spent over $400 Million in administrative costs that were not billed back to individual receiverships. According to the GAO, those bill-backs plus the administrative costs totaled over $87.9 Billion. Data is not available on specific breakdowns, but it is reasonable to assume that these bill-backs included all kinds of service fees to vendors including lawyers, property managers, brokers, and countless vendors supporting the property disposal activities.

What we are experiencing today makes the S&L crisis pale by comparison. Guarantees and cash payments by the Federal Government now exceed $7.5 Trillion. So far in 2009, 45 financial institutions are now in the hands of the FDIC with assets exceeding $11.94 Billion as compared to 2008 where 25 banks failed with over $17 Billion in assets. Another 114 financial institutions have taken TARP money totaling over $168 Billion more. It has been estimated that hundreds of additional banks will fail over the next 12-18 months.

At the same time, both commercial and residential real estate values continue to fall in many markets around the country. CAP rates in many markets for high quality investment product are up over 300 bps from levels of just six months ago. This increase alone wipes out any equity from commercial borrowers utilizing traditional leverage ratios. Coupling this fact with plunging tenant demand and falling lease rates means that even high quality real estate assets are in trouble.

In the current real estate downturn, it is likely that commercial loan failures will follow a similar pattern as to the residential failures we are already seeing. Unlike the 1980s though, it is expected that the magnitude of failures we are anticipating will dwarf what we experienced during the RTC bailout.

Although many lenders still have performing loans in terms of debt service payments, it is likely that many will find that their borrowers are in violation of loan covenants due to declining real estate values. How these lenders treat these activities on the commercial side remain to be seen. Federal regulations dictate that when a loan is in default, lenders must set aside cash reserve at substantially higher levels. With cash in short supply, lenders will be challenged with developing a strategy that may include utilizing TARP funds.

Opportunity

After researching past history and integrating current challenges, we believe that the opportunity exists to generate over 360,000 direct and indirect jobs to deal with the disposition of problem loans on both the commercial and residential side during this down cycle. These new job estimates are supported by the over $42 Billion in estimated fees that will be paid for services required to work through the problem loans and assets that will be paid for services required to work through the problem loans and assets that we anticipate will be coming back to financial institutions.

Direct jobs are estimated to total over 145,000. Many of these jobs are high paying – including advisory, legal, property and asset management, appraisal, underwriting, and numerous other real estate-related jobs. Additionally, utilizing real estate industry multipliers, it is believed that another 210,000 jobs can be created that benefit from the spending generated by the direct job sector. These jobs include countless categories occupied by people who provide goods and services to the new consumers that the primary sector jobs will create.

It is not known exactly how many jobs were created during the RTC crisis. We can only surmise by reviewing the available government data that a large portion of the $87.6 Billion in RTC administrative costs related to industry jobs. With the Trillions of dollars in hard cash outlays and government guarantees, it is difficult to imagine that the size of the real estate challenges will not be substantially larger than during the S&L crisis. Therefore, we feel our assumptions are likely conservative.

Our hope this time, is that the Federal Government takes a different approach to disposing of the real estate assets that will be coming back to the lenders. Rather than creating new government entities and jobs to work through troubled assets (FDIC and a potential new government agency), it appears to make much more sense to take advantage of an experienced and existing distribution network (our existing banking systems) specifically those who have received TARP funding.

As taxpayers we have already invested in TARP funds to banks plus the takeover costs of over 70 financial institutions in the last two years alone. With an estimated investment exceeding $200 Billion, It seems to make sense to utilize, that infrastructure, to work through the problem loans and assets. The $42 Billion in estimated fees will go a long way to stabilizing these banks and helping them repay some or all of the debt they have borrowed from the American taxpayer.

Some may believe that Government has all the answers. But, there are many others who have faith in the ingenuity of American business and the entrepreneurs that are out there, working every day, creating private sector jobs. A wonderful opportunity exists for the Federal Government to take advantage of our existing real estate and banking infrastructure to put countless people back to work.

The niche you have chosen should allow creation of more than one product or service. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts, to complete turnkey solutions; there is no need to worry about spending time on the real products sold to the customer. The main ones are keyword selection, sales copy principles, graphics, affiliate programs, product creation, online payment processing, auto responders, and search engine optimization.

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People quickly learn to spend their time on marketing and product creation, rather than repetitive tasks. Apart from empowering companies and individuals, there should be a particular focus on identifying labor intensive businesses that have the potential to make a significant and positive impact on employment creation as well as those businesses that have a product or service offering for export markets with the final objective of booming local economies.

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

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